ILLUMINATE SF

FRANCHISE FREEDOM

2022
Temporary
Over San Francisco Bay (View Map)

For five nights in January, Studio DRIFT will create Franchise Freedom, a performative art installation above the bay in San Francisco.

Comprised of 600 illuminated drones, Franchise Freedom's iridescent, choreographed flight of lights will be flown from Treasure Island and over the bay towards the Embarcadero, allowing visibility all along the shoreline, from San Francisco and Sausalito to Emeryville and Berkeley.

Based on a biological algorithm created from over 10 years of research into starlings' flight behavior, Franchise Freedom stretches the boundaries between nature and technology. The work generates an impactful social connection, creating a poetic illustration of how we strive to live autonomously within societies defined by rules and conventions.

Best Viewing: After dark along the Embarcadero, north of the Bay Bridge.