ILLUMINATE SF

Let's Glow SF

2021

Temporary (Dec 3 - 12, 2021)

San Francisco Financial District (view map)

Let's Glow SF is a holiday projection mapping event will run Dec. 3 to 12. The activation is produced by Downtown SF, the community benefit district which serves the Financial District and Jackson Square, in partnership with A3 Visual.

Let’s Glow SF will be the largest holiday projecting mapping event in the U.S. The nightly journey of light and color will feature the works of local and international artists. Stunning whimsical, abstract, and naturalistic winter-themed images will be projected onto four iconic buildings in San Francisco’s Financial District.

Best Viewing: Each show will be five minutes long and run every five minutes at the following locations: One Bush Plaza, 345 Montgomery St., Pacific Stock Exchange at 301 Pine St., and the Hyatt Regency at 5 Embarcadero Center.

Presenting Sponsor


5M is a new, vibrant mixed-use destination in the heart of San Francisco located at the intersection of 5th and Mission streets. Developed by Brookfield Properties, named “Developer of the Year” by the San Francisco Business Times in 2021, the four-acre parcel was previously home to parking lots and underutilized buildings. Now, it has been transformed into a lively community for locals and visitors alike.