ILLUMINATE SF

Franchise Freedom

2022

Temporary

Over San Francisco Bay (view map)

For five nights in January, Studio DRIFT will create Franchise Freedom, a performative art installation above the bay in San Francisco.

Comprised of 600 illuminated drones, Franchise Freedom's iridescent, choreographed flight of lights will be flown from Treasure Island and over the bay towards the Embarcadero, allowing visibility all along the shoreline, from San Francisco and Sausalito to Emeryville and Berkeley.

Based on a biological algorithm created from over 10 years of research into starlings' flight behavior, Franchise Freedom stretches the boundaries between nature and technology. The work generates an impactful social connection, creating a poetic illustration of how we strive to live autonomously within societies defined by rules and conventions.

Best Viewing: After dark along the Embarcadero, north of the Bay Bridge.

Presenting Sponsor


5M is a new, vibrant mixed-use destination in the heart of San Francisco located at the intersection of 5th and Mission streets. Developed by Brookfield Properties, named “Developer of the Year” by the San Francisco Business Times in 2021, the four-acre parcel was previously home to parking lots and underutilized buildings. Now, it has been transformed into a lively community for locals and visitors alike.